Latest Blogs

Our blogs focus on UX design and related disciplines. These topics are not always very well articulated as to how they impact businesses.We write blogs for product managers, startup founders, CEOs, SMB business owners to help them understand the benefits of providing superior user experience to their customers and employees.
We write on UX design for B2B mobile apps and related topics such as UX research, usability testing, and B2B mobile app development trends, digital marketing, digital transformation for SMBs, industry insights, best practices, hiring, and more. We always welcome feedback, constructive, and complimentary. Please let us know if you would like us to cover any other specific topics.

14 02 , 2020

How to choose between iOS App Development Vs Android App Development

Mobile applications have come a long way since the first iteration of Apple’s App Store that had only 500 apps back in 2008 – and they are not the only contenders in the marketing arena anymore.

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14 02 , 2020

Fixed-Price App Development Versus Hourly. Which is the Best Option?

As businesses continue to display a greater need for app development services, we are also witnessing growing concerns among B2B professionals regarding app development – and a core pain point being[…]

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14 02 , 2020

Choosing the Right B2B Mobile App UX Design Agency

As businesses adjust to changing consumer preferences, they have to respond to consumer demands. One of the main aspects involved is to ascertain which platform serves your business cause in the best[…]

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12 02 , 2020

The Mistake of Designing an App that is Output Driven, Not Outcome Driven

The rise and eventual dominance of mobile applications in the current business arena is a telling sign of how user experience has become the biggest brand differentiator.

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30 12 , 2019

5 Mistakes to Avoid When Hiring a B2B App Design Agency

The B2B marketplace is considered a rather traditional, desktop-oriented arena, but these new numbers tell a different story: mobile devices account for more than 40% of B2B sales for some of the[…]

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